The aggregate sales (outdoor furnishings and gardening) generated by the Italian market in 2011 reached a level of 4541 million euros (over 4350 million the previous year), for average annual growth of 2% from 2007 to 2011. This was reported by the Observatory of Sun, the International Outdoor Furnishings Fair (now at its 30th edition at Rimini Fiera, 7-9 October), which covers traditional product categories as well as quality nursery and gardening products (Garden_Sun). Sun also reported that the Italian outdoor furnishings market reached a level of 1.3 billion euros in 2011, up from 1.2 in 2010. www.sungiosun.it.
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